Discover Vietnam's national branding program
The Vietnam Value national branding program was launched in 2003, with the goal to promote Vietnam’s economic strengths and encourage businesses to improve product quality for both domestic and international markets. Products and services within the program commit to pursue three core values in line with Vietnam’s economic directives: Quality, Innovation, and Leadership. The nationwide selection process is carried out every two years, and to be chosen as a member of the program is a distinguished achievement for Vietnamese brands.
In the coming decade up to 2030, the Vietnam Value program aims to refresh Vietnam’s image and connect brands to new importers, travellers, investors, workers, and consumers. The program encompasses a diverse range of goods and services, as well as activities surrounding diplomatic relations, foreign investment, cultural experiences, and tourism promotion. The program also strives to create consensus and consistent policies across Vietnam’s ministries, organisations, central and local governments, to promote Vietnam to the world.
See an overview of the Vietnam Value program below and learn more about this long-term national branding program.
Vietnam Trade Promotion Agency (VIETRADE) – MoIT
Tel: +84 24 3934 7628 (ext. 71, 76)
20 Ly Thuong Kiet, Hoan Kiem, Hanoi, Viet Nam